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Marketing For Wedding Photographers

So You Have Decided to Choose Wedding Photographers as Your Marketing Niche. Here Is a Step-by-Step Process of Marketing for Providing Your Services to Wedding Photography Business Owners.

A wedding is a special event that the bride and groom want to be captured in still photos and video for future memories. Let’s see how you can help photographers sign up clients.

A skillful wedding photographer acts like a choreographer. He or she must create scenes in which the bridal couple poses to ensure they are looking they’re absolute very best. These scenes capture the settings, the atmosphere, the people, and the joy of this special and hopefully once-in-a-lifetime event.

The photographer must be familiar with the wedding venues and the organizers, including the chapel, the minister, the transportation, the wedding reception and its surroundings.

 

Step 1 – Niche Profile

A skillful wedding photographer acts like a choreographer. He or she must create scenes in which the bridal couple poses to ensure they are looking they’re absolute very best. These scenes capture the settings, the atmosphere, the people, and the joy of this special and hopefully once-in-a-lifetime event.

The photographer must be familiar with the wedding venues and the organizers, including the chapel, the minister, the transportation, the wedding reception and its surroundings.

Step 2 – Selling to this Niche

Negotiate with the photographer on how you can promote and find new clients. You need their price list which should include details of their unique offering, sample digital photographs, and any available video, both black and white and color.

Get familiar with the photographer’s website so you can show examples of previous work. Many wedding photographers have experience from different wedding venues and the photographer’s talent. You can showcase such work to illustrate and bring the happy couple to a decision to contract with your photographer.

Step 3 – Securing a Service Agreement

You can download a Services Agreement template from contacted.com/resources. Use Schedule B of this template to specify payment as a fixed fee, as commission, or royalties. A fixed fee is probably the easiest payment method to manage.

This Services Agreement is an example. You may wish to consult your lawyer. You must secure a contract to ensure payment for your services. Discuss the most suitable arrangement with your customer.

Step By Step with Contacted

Let’s Get Started With Promoting Wedding Photography.  Find Prospective Clients by Speaking to Wedding Reception Venues

“A picture tell a thousand words.” Unless you are prepared to travel and meet with the wedding couple, you must rely on the online promotion and the illustrations photographers have created on their websites.


Example Script

May I speak to Ms. [Name] please.

Hello, my name is [Name]. I understand that you are planning to get married on [date]. I am calling on behalf of [Name] who is a recognized wedding photographer. May I ask if you have arranged for your wedding photos already?

You could have an initial look at his/her website to see the quality of work he/she can produce for you. Can I give you the details on how to find their site now?

Thank you. The photographer can meet with you at the wedding reception venue where you can plan and agree on how and where to best capture the setting and the atmosphere. I assume you will want photos in their garden setting and you can agree on your preferred scenes.

You could then discuss and agree on the content and price to pay.

Your wedding photography service

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We recommend that both you and the vendor sign a "Work For Hire Agreement" to specify the terms of your agreement accurately and to define the revenue split, salary, or commission, that you'll receive, and of course, to define when you get paid.

Here are a few examples of different starter  Agreements* [Work for Hire Agreement] that you could adapt for your own use.  

*Always have an attorney review all legal documents before using.

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