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Marketing for Gyms

So You Have Decided to Choose Gym Memberships as Your Marketing Niche. Here Is a Step-by-Step Process of How to Gym Membership Business Owners as Your New Customers

Step 1 – Niche Profile

The audience is predominantly male, ranging in age from 20-60.  It’s a competitive market with customer loyalty a common ingredient.  Their biggest income comes from selling memberships which customers often abandon.

Gyms frequently offer ancillary services like tennis, badminton, swimming, and sauna facilities.  Marketing mainly relies on word-of-mount recommendations, and advertising.  A resident Manager is usually available on the premises.

Step 2 – Selling to this Niche

Find the gym premises from a phone directory or Internet searches.  Present the resident Manager with a written proposal.  Agree on an incentive such as a trial membership or fitness assessments, and a coupon arrangement for tracking purposes.

Step 3 – How to Sign Them Up

This is an example of a more difficult niche market.  Random calling is unlikely to yield satisfactory results so you may need to be more creative. Search Internet fitness forums.  Post notices on social media or messenger sites, or even local clubs or pubs.  Just watch you ROI.

Step By Step with Contacted

Explore this niche market and find gymnasiums, more gym customers.

Niche Script

This is an example of a more difficult niche market.  Random calling is unlikely to yield satisfactory results so you may need to be more creative. Search Internet fitness forums.  Post notices on social media or messenger sites, or even local clubs or pubs.  Just watch you ROI.


Example Script

Hello, my name is [name] from the [Name] gym.

I understand that you may have an interest in a gym membership, am I correct?

Good, our gym caters for people of all ages and interests.  The gym itself can create an individual and personalized fitness program for you.  The gym has modern training equipment.  If you are more interested other in sports facilities, there are tennis and badminton courts, a great swimming pool and sauna and spa rooms for relaxation.

Does this sound like something that may interest you?

This month only, the gym offers a FREE 1-week trial, and you can make use of all the facilities during this period.  It won’t cost you anything.  May I send you a personal invitation and coupon to make use of this offer now?


Your gym membership service

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Always ask for Referrals!


We recommend that both you and the vendor sign a "Work For Hire Agreement" to specify the terms of your agreement accurately and to define the revenue split, salary, or commission, that you'll receive, and of course, to define when you get paid.

Here are a few examples of different starter  Agreements* [Work for Hire Agreement] that you could adapt for your own use.  

*Always have an attorney review all legal documents before using.

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So “in-a-nutshell” all you need to do is use our software to make calls to help local businesses find customers and new opportunities.

You can become your own boss in just one day, it really is that easy.  

And it is at NO COST to you!  And NO RISK to you!

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