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Marketing for Contract Cleaners

So You Have Decided to Choose Marketing for Contract Cleaners as Your Marketing Niche. Here Is a Step-by-Step Process of How to do Marketing for Contract Cleaning Owners.

Contract cleaning services may be one of the easiest niche market in which to “cut your teeth.”  Let’s explore how you can sell contract cleaning services.

Step 1 – Niche Profile

Every business that owns or hires office space needs contract cleaning. There is also a significant demand for domestic cleaning.  Cleaners operate, alone or in small teams.  They typically clean office premises after hours, or late at night.

What do business or homeowners expect from a cleaning contractor? Competence, reliability, punctuality and honesty is the answer.

Step 2 – Selling to this Niche

Selling to business proprietors may involve replacing an existing contractor.  Don’t hesitate to question their satisfaction with the competence, or reliability of their existing arrangements.  If not, sell value added services and offer references and testimonials.

Identify what value added services the contractor can handle to attract new clients.  Identify what hours they can work, their staff compliment, and available transport and cleaning equipment.

Step 3 – Service Agreement

You can download a example Services Agreement template from contacted.com/resources.  Use Schedule B of this template agreement to specify the payment for services either as a fixed fee, as commission, or royalties.  A fixed fee is the easiest method to manage.

This Services Agreement is an example, and you may wish to consult your lawyer.  You must secure a binding agreement to ensure payment for your services.  Discuss the most suitable arrangement with your customer.

Step By Step with Contacted

Get started in this easy-to-sell and uncomplicated niche market.

Niche Script

Articulate value added services which can include kitchen and refrigerator cleaning, floor polishing or carpet cleaning, stain removal, furniture cleaning, rubbish removal, phone handset disinfection, convention and meeting clean-ups.  References will be helpful for domestic cleaning contracts.


Example Script

Hello, Mr./Mrs. [Name].

I am calling on behalf of [Company] Cleaning to ask if you are satisfied with your current office/home cleaning arrangements.

Our staff are all reliable and well trained, and they are available to provide service at times convenient for you.

With your permission, may I tell you about the value added services our cleaning company offers and maybe arrange an appointment that could even save you some money?

[If “maybe”]

We service several homes/business in your area, and I can provide referrals for you to prove that we are an honest and competent contractor.’

My name is [Name].  I would love to earn your business Mr./Mrs. [Name].  When would be a convenient time for me to visit you, would tomorrow at [time] be okay?


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Always ask for Referrals!


We recommend that both you and the vendor sign a "Work For Hire Agreement" to specify the terms of your agreement accurately and to define the revenue split, salary, or commission, that you'll receive, and of course, to define when you get paid.

Here are a few examples of different starter  Agreements* [Work for Hire Agreement] that you could adapt for your own use.  

*Always have an attorney review all legal documents before using.

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